How To Give Your Business That Great Professional Look

There are quite a few efficient ways to make your business look more professional. By making your company look more professional, you will boost sales and you will get more clients, no matter the field you are working in. Get yourself organized and take action so you can make your dreams come true and turn your business into a success. Here are a few very useful tips on how to make your business look more professional that you should always consider, so that your customers, clients, business associates or even your competition take you more seriously:


One of the most important tips on how to make your business look more professional is to create a unique and memorable logo that is relevant for the services you are offering and that will represent you and your company. Don’t underestimate the power of a well designed logo! Hire a graphic designer to do it, even if it will cost you some money. The perfect logo will definitely contribute to the stability of your company and most importantly, it will make it look more professional.


If you want your business to look more professional, then you should definitely invest in creating an attractive and effective website. In today’s world, having a website is essential for any business to be successful; it’s like a virtual business card that anyone can see whenever they want. This way, you will increase your number of customers and you might even find other professionals in your field who might be interested in working with you. Also, try to update your website constantly, so your clients will see that you take your work seriously.


A lot of people are using social media sites now days, so if you want your business to look more professional or even bigger, then you must definitely try to be present on all kinds of social media platforms. By joining different social media websites like Facebook, Twitter, LinkedIn, you can share news and promotions with your clients and you will make yourself known in the virtual space. Also, you can run all kinds of Facebook promotions or contests to attract customers and to promote your business and this will help turn your business into a success.


Even if at first this may not seem like such a good idea, in the long term, it will bring you a lot of benefits, it will help your business grow and it will increase its visibility among your potential customers. You could give away promotional products like notepads, carrier bags, greeting cards, custom pens, mugs, etc imprinted with your logo and contact details, turning them into walking billboards that will help promote your business. Pretty clever, right? So, what are you waiting for? Be generous!


An original logo and an attractive website are not always enough to make your business look more professional. You should also invest in creating some modern business cards that will represent you and your business or any other employee who is working for you. These business cards will increase your professional image, they will boost your professional credibility and they will help you get more customers because you will seem reliable and dedicated to your job and who wouldn’t want to hire a true professional?

Ordering a business card may be a no-brainer, but business cards are an excellent tool for word-of-mouth marketing. For a very small investment you can get business cards from an online service like In the long run, you’ll probably save money by getting them professionally printed rather than running through a couple of ink cartridges at home, plus they’ll look much better.


You may be a new company, but that doesn’t mean you have to reinvent the wheel. There are tried-and-tested tools designed to streamline almost every business task.

Get a dedicated phone number

Having a dedicated number for your business is a no brainer. It allows you to share your contact details without giving out your private phone number. It ensures you don’t accidentally answer a customer’s call with an unprofessional tone or vocabulary.

Get a P.O. box

Again, it’s time to separate the personal and professional. A P.O box let’s you set up a mailing address for customers and suppliers without giving away where you live. Plus you’ll know any packages you receive are safe and secure rather than sitting out on your doorstep in the rain.

Set up a business email account

Sure, your Yahoo! or Gmail address will work just fine for emailing your friends and family. But when you send and receive emails with your customers, you want professional and consistent branding. To accomplish that you need to create business email addresses using your domain name on a reliable email provider.

Email addresses are a lot like domain names. Many online services provide add-on complimentary email service, but you’ll likely want to set up with a dedicated email provider to get the best possible features and reliability.

Conclusively, in order to boost your sales, to attract more customers and to be taken more seriously, you must definitely make your business look professional! Apply these steps to your business and watch your clientele base increase astronomically.


Whenever you want to leave your house, what are your must haves, or the essentials that you can’t do or leave without? Is it your wallet, phones and gadgets? Or maybe its something different. For some it is their shades and wristwatch. What you consider your must have whenever you step out of your home says a lot about you, but if you are an entrepreneur, then you have to include the business card.

you may think ‘’but I have a smart phone and other contact management app on my phone, so why would I need a piece of paper?’’ Yes the digital medium is taking over – we now send electronic mail, communicate digitally, do network digitally, and even have meetings online, but does that mean that the business card is no longer useful?

No.  And there are good reasons for that.

The business card remains the most effective and cheapest form of business marketing

Nothing online is rarely as effective as one-on-one communication or meeting someone. It isn’t every time that you meet someone that your digital device is needed. Sometimes, what it takes to seal a network is a shake of hand and an exchange of business cards. A business card, although small, but tangible, can keep you in people’s mind and consciousness for a very long time, and serves as a source of information. If you have made the right first impressions in any meeting, the next logical step would be to give them something tangible to remember you by.

A great business card also links to your online presence. And that is very crucial. Ask yourself, when was the last time you asked for someone’s Twitter or Instagram handle during an official meeting or networking. Neither would you aim to add them all on LinkedIn instantly. Your first instincts would still be to ask for their business cards. And that’s true, even in this digital age. Your business card

It is A part of Branding

Your business cards don’t have to be boring. There are plethoras of designs and ways to make a business card that make it stand out from others in the same room.  A business card, believe it or not is an extension of your overall brand, and how people see it would affect the way they perceive your business, and you in particular.

Anytime you go out, make sure you are prepared because you don’t know when the next opportunity would arise. Make sure when that opportunity arises, you have the needed collateral to take the deal to the next level.

Marketing Strategies for Ambitious SME’S

Marketing Strategies for Ambitious SME’S

While the Small and Medium Enterprises play a major role in many economies, they still have a lot to contend with on a daily basis. From under capitalization to lack of government interest; poor infrastructure to lack of access to loans, these bottlenecks are quite restrictive. With these in mind, many SME’s try a lot of approach, hoping one would stick and bring good ROI, but at the end of the day, many of these approaches hurt their brand rather than take it to the next level.  With their lack of experience in marketing and lack of capital, most SME’s are tempted to go for the cheapest option, which is not always the best.

Having tried many tactics, most of which didn’t work, as an entrepreneur, you are forced to ask the following: what are the best marketing strategies for SME’s? How can a small business owner attract new customers and increase profit?

Here are some tips that can help you get the best out of your marketing campaign.

Plan and Coordinate
Before starting any marketing campaign, you need to plan  and undertake research to have a thorough understanding of your market, competitors and your plan should also consider the best approach to marketing and how it fits your brand and its overall mission and objective.
Know your Customers

Firstly, know your customers. You need to know what they need, how they get it, where they go to get it, and the platform they prefer. Also of importance is how they use the products and how they describe it.  All these would make. Understanding the need and desire of your target market should be the underlying principle of every marketing campaign.

Set Objectives

Always endeavor to set objectives for your marketing campaign. This objective will guide you and set the standard you will follow. You have to be specific about what success is, and state the measurable metric and the overall objective of your marketing campaign. You need to state if the objective is to increase sales, or drive traffic to your website.

Embrace Multi-channel Approach

A lot of SME’s still make the mistake of sticking to a single marketing channel. This may be due to perceptions, limitations, or in a lot of cases, lack of understanding of other means or approach to marketing. The most successful SME’s employ a multi-channel approach and then sync and maintain brand consistency throughout. The digital channels is not the only way to market, whereas, traditional marketing should also not be employed solitary. Both should compliment each other. Your print collateral like business cards and flyers should link people to your online presence, whereas being online should not stop you from targeting your audience through the use of print materials.

Marketing is one of the more important aspect of nay business and care must be given to it. Always ensure you do your research and know the right platform and who your target market is before putting your money into any campaign. Also plan beforehand so as to get a good return on investment.

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